Retail Store Concept Design and Layout is Crucial to Your Sales

Are you thinking of opening up Jewellery store? Do you have your finance, location, suppliers and products secured? If you said yes to the following questions have you thought about the following…

Is your Jewellery store design and merchandising layout flexible enough for your target market’s needs?

Have you thought about what elements of retail store concept design will be essential to your business?

Have you taken the time to ensure a great plan and that you have a good store design and layout?

All around the world retail owners are battling to attract customers and with the so many different brands it takes great concept design to prevail from the rest. If you want to brand your name and create a buzz there needs to be room in your plan to create a unique concept design.

If you are a Jewellery store owner these questions are of great value getting customers into your location and converting them from potential buyer to a client (someone who has paid for your product) and who in the near future becomes a repeat buyer (if your product allows). On the other hand, loosing valuable potential clients is definitely not in your plans for the future; especially, if you are planning to start a retail store or if you already presently have one. If your store’s layout and concept design is or will be too confusing potential clients can misunderstand what you provide and they will quickly walk you on by.

Retailers are constantly on the hunt for established designers to apply their experience and sensibilities to increase brand visibility in order to create an impressive concept design. They think about the aesthetics but as well the functional side of your needs and how they can integrate these elements with your store identity. It is important to understand that every aspect of your store layout and concept design serves a specific marketing purpose appealing to your target market.

An efficient store layout and concept design plays a crucial role in your sales and profits. DSD Groupe Design will work with you side-by-side to help ensure that you consider all of your objectives and that store concept design represents an image that will effectively address your future goals by enhancing marketing and merchandising strategies.

Art DSD Groupe Design we’ll ensure your store will be Different than your competition. We’ll create an Image and a Theme that will be your Own Branding. We’ll look at ergonomics, store layout and enhance traffic flow to draw customers easily inside the store. We’ll use all the elements in our arsenal; color, focal points, lighting accentuation to achieve our goals. We want to Bring the customer Inside, We want to Keep him long enough, We want to arouse the customers senses and get them ready for your sales pitch.  As you can see, we can achieve a lot, but the Sale Closing Strategy is yours to perfect.

Then we have total success.

Come take a look at the services we provide at:

Choosing the Best Commercial Retail Business Location While balancing Annual Rent Costs at the Same Time

Choosing the Best Commercial Retail Business Location While balancing Annual Rent Costs at the Same Time

The cost of living has increased; grocery stores sell eggs, bread and milk for nearly ten dollars. As bare essentials increase so do commodities we use on a regular basis.  Gasoline for your vehicle fluctuates non-stop and the housing market to buy is also at its peak. These are necessities that we buy but what about the necessities that we do not buy, but rent?

Rent for your home or your business has also gone up in cost and expense.  If you are in the position of getting into business what you will need no matter the business is a location. With location comes rent unless you are conducting your business from your home. But not all business can be conducted from the comfort of your home especially if you are in the business of commercial/retail where your success is driven by customer traffic.

Montreal is a great place to set up shop; on the other hand, it will cost a pretty penny for the rent and the location of your commercial or retail business. “With annual retail sales topping $40.8 billion, Montréal is Canada’s second-largest commercial hub. Renowned for its cosmopolitan flair, Montréal occupies a unique position in North America thanks to the European-influenced range of retail goods and products on display throughout the city.”

Commercial rental costs are determined by location and more precisely the customer traffic that it attracts. The chart below created by Colliers International, highlights the annual rent per square foot in US dollars; data for Montréal and other areas was collected in 2009:

Annual rent per square foot in US dollars
New-York / Fifth Avenue 1,400.00
Paris / Champs Élysées 1,468.00
Londres / Bond Street 726.00
Montréal / Rue Sainte-Catherine Ouest 300.00
Toronto / Bloor Street West 280.00
Chicago / Michigan Avenue 240.00
Vancouver / Robson Street 205.08
Boston / Newbury Street 185.00

The graph illustrates that Montreal has come in fourth at 300.00 annual rent per square foot in US dollars right under New York’s famous fifth avenue, Paris’s Champs Élysées and London’s Bond street. Location is important to your business in many ways to attract the right cliental to your store but location is also important when considering your overall monthly and annual expenses.

At DSD Groupe Design we provide both Market Analysis and Feasibility Study to increase your success. Because we are always communicating with other Retail Design and Development professionals, we are in a position to evaluate the strengths and the limitations of a proposed location, as it pertains to your business objectives.

We also provide Project Planning and Budgetary Planning. Opening a new or renovated retail store is an exciting, yet very crucial moment in the lifecycle of a business. For this reason, we believe that it is important to keep you well informed throughout the project, making it a positive experience, as well as a successful business decision.  We present you with a calendar of events, outlining all the steps that need to be undertaken, and the budgetary projections that are essential to the project’s feasibility.

DSD Groupe Design offers a complete solution to your retail business project. Using our 30 years of industry experience, our team is in a unique position to assist you in making business decisions through the integrated services we offer our clients. Contact us today!