A Professional Interior Designer is The Key to a Successful Business

Are you a business owner for the first time in a new construction? Are you remodeling your store design? Is the landlord obliging you to renovate, or relocate your store in another part of the mall, so you can renew your lease? Are you looking in up-sizing or downsizing your store’s surface? So many questions that can lead to an unnerving situation, right?

If so, I would like to explain to you the benefits of hiring an interior designer for your business. Firstly, someone who is experienced in interior design and specifically commercial retail design and store planning will guide you to maximize your space and make sure everything comes out just as you envision it to be. Furthermore, the professional you will hire, will find ways to also maximize your sales potential.

The American Society of Interior Designers, highlight the benefits of hiring an interior designer for your business. In Canada, the Interior Designers of Canada regulates the interior design practice [http://www.idcanada.org/english/about-us/who-we-are.html]. So do local associations at various USA states and Canadian Provinces throughout North-America.  Experienced professional interior designers that are Certified by their local associations, can solve problems, help you avoid costly mistakes and, most importantly, create a space designed specifically to meet your needs.

More importantly an Interior designer can help you save time and energy. How long do you believe it would take you to design a business the way you’re busy schedule looks? If an eternity is the answer that would be another reason to get the yellow pages and find a professional interior designer. Moreover, interior designers help make use of wasted space, get you organized, and can improve the atmosphere and employee productivity by getting the right type of lighting for your business.

Branding is a huge part of interior designer qualifications;interior designers have the experience and ability to get your business to reflect a specific image to attract your clientele. In other words, if your business does not attract the customers that use your products or services you will not be successful in today’s consumer world.

Project management is another important facet of your project that an interior designer can handle and that will give you the time to plan your purchasing, operations schedules and be ready to operate when the store is ready to receive your Customers.

DSD Groupe Design specializes in commercial restaurant and retail space design and development. Regardless, if you are planning a new construction or remodeling your already existing business, DSD Groupe Design offers a complete solution to your retail business project.

We begin with business development and planning, a crucial first step for your business success. This process ensures the understanding what your business objectives and expectations are. By performing an exhaustive fact-gathering process, we compile and analyze all available data on the business environment, the location of your project, the competition, and the business potential. Also, we prepare a feasibility study of your project. We research, in detail, all elements that are likely to influence your project.

An interior designer might be the professional that just simply puts everything into perspective and plans your project to ultimately reach your business goals and be successful in the future. A project needs a plan and many will agree with the statement “failing to plan is planning to fail.”

How a Well-Planned Store Design Can Avoid Shrinkage

Store planning and design addresses more than one issue when it comes to securing the retailer from unforeseen sources of revenue loss due to shrinkage (a reduction in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud).

For example, Interior Designers specializing in jewellery store, such as DSD Groupe Design is, have pretty much perfected the art of protecting themselves from criminal activity by designing showcases that have solid laminated glass (which stays in place when broken) and which is the toughest to break through to steal merchandise. Secondly small pen-sized cameras monitor not only the store interior back «look-back» at people viewing the storefront display windows. Where showcase glass access door are accessible, special perimeter metal trim in the interior part of the door prevent prying jewellery such as chains, through the gap between the glass door and the showcase frame.

This in addition to techniques to secure the stores perimeter and the empty ceiling space which can be equipment with sensor moving «eye» that releases a «white cloud» in the ceiling space making it impossible for an intruder to see anything. This is but one example of the various techniques that DSD Groupe Design integrates in their projects.

But if we digress from the technical parts of the subject, there is another important element that the Interior Designer is careful about, while designing a store such as Apparel or Linens stores. That is to create specific displays for wall and floor racks that oblige the retailer to keep the merchandise in a confined area. Another technique is to make store designs with fixed sequential visual repetition, which translates to the eye an orderly manner to display and discourages «messing it up». Now why all this comes to the discussion for the blog?

Caroline Cardone illustrates that “criminals often sought stores with chaotic, over packed aisles or crowded, cramped spaces because they offer good camouflage.”

Visible aisles, staff near the exit, mirrors, cameras and locked displays are a criminal’s kryptonite.

Retailers cannot stop shoplifting indefinitely; on the other hand retailers can help deter shoplifting. In my many years of experience the easiest way for retailers to discourage theft in a store is by taking away opportunities to steal. A little thought into the store’s layout and design can prevent theft before a loss occurs. Below lists four simple ways retailers can reduce becoming a victim of shoplifting:

1. Place sought off products behind locked displays and counters where they provide reduced opportunity for shoplifters to grab and dash.

2. Design store layout so customers must pass the register area and staff to exit the store.

3. Arranging aisles properly can make a retail store less appealing to those who would steal; keep aisles wide, well-lit, clear and clean.

4. Use mirrors and camera systems to eliminate blind spots in corners that may be hidden.

While a certain amount of shoplifting is unavoidable, how a store’s layout is organized can drastically eliminate inventory loss through theft. DSD Group Design knows interior design and specializes in commercial retail space design and development, client image and branding management. Leveraging over 35 years of experience in commercial design; DSD listens to your needs and works with you turning your retail space into a stunning showroom that captures the essence of your brand and can help combat the menace of shoplifting.