Retail Store Concept Design and Layout is Crucial to Your Sales

Are you thinking of opening up Jewellery store? Do you have your finance, location, suppliers and products secured? If you said yes to the following questions have you thought about the following…

Is your Jewellery store design and merchandising layout flexible enough for your target market’s needs?

Have you thought about what elements of retail store concept design will be essential to your business?

Have you taken the time to ensure a great plan and that you have a good store design and layout?

All around the world retail owners are battling to attract customers and with the so many different brands it takes great concept design to prevail from the rest. If you want to brand your name and create a buzz there needs to be room in your plan to create a unique concept design.

If you are a Jewellery store owner these questions are of great value getting customers into your location and converting them from potential buyer to a client (someone who has paid for your product) and who in the near future becomes a repeat buyer (if your product allows). On the other hand, loosing valuable potential clients is definitely not in your plans for the future; especially, if you are planning to start a retail store or if you already presently have one. If your store’s layout and concept design is or will be too confusing potential clients can misunderstand what you provide and they will quickly walk you on by.

Retailers are constantly on the hunt for established designers to apply their experience and sensibilities to increase brand visibility in order to create an impressive concept design. They think about the aesthetics but as well the functional side of your needs and how they can integrate these elements with your store identity. It is important to understand that every aspect of your store layout and concept design serves a specific marketing purpose appealing to your target market.

An efficient store layout and concept design plays a crucial role in your sales and profits. DSD Groupe Design will work with you side-by-side to help ensure that you consider all of your objectives and that store concept design represents an image that will effectively address your future goals by enhancing marketing and merchandising strategies.

Art DSD Groupe Design we’ll ensure your store will be Different than your competition. We’ll create an Image and a Theme that will be your Own Branding. We’ll look at ergonomics, store layout and enhance traffic flow to draw customers easily inside the store. We’ll use all the elements in our arsenal; color, focal points, lighting accentuation to achieve our goals. We want to Bring the customer Inside, We want to Keep him long enough, We want to arouse the customers senses and get them ready for your sales pitch.  As you can see, we can achieve a lot, but the Sale Closing Strategy is yours to perfect.

Then we have total success.

Come take a look at the services we provide at:

Brick & Mortar Shopping or On-Line Shopping?

Thinking of buying a present, do you go to the mall or shop online?

In today’s fast paced society and with the increase use of technology and online shopping more and more people are skipping a trip to the mall for a fast online experience. Although, with this being mentioned and true there are plenty of individuals who still enjoy and even prefer going to the mall to search for that perfect something. These individuals have not given up the shopping mall experience because they believe that shopping for a present at their local shopping centre is as much fun if not more exciting than clicking an item into a shopping cart and waiting for its arrival by post.

A shopping mall by definition includes one or more buildings/retail stores forming a complex of shops representing merchandisers and providing the shopper with a variety of choices. The layout must provide the shopper a feeling of comfortability with interconnecting walkways enabling visitors to easily walk from unit to unit. Shopping malls also include a parking area, food court, kiosks and some also make room for an arcade.

Looking at the industry market we will continue to see a rise in shopping center performance right here in Canada. “By 2004, however, these performance rates converged at roughly U.S.$380 per square foot, and Canadian malls as a whole have, on average, been outperforming their U.S. counterparts by an increasing margin ever since… Canadian productivity levels per square foot continue to rise.  In 2011, Canadian malls were almost 50% more productive on a ($U.S.) sales per square foot basis.

So then what exactly makes a shopping mall successful? And, what makes a shopping mall so wonderful and exciting that people want to visit to see newest trends or quickly rush in to buy a last minute present rather than shop surfing the internet? Well, if you need a present within the hour I am assuming the mall is your best bet because I have yet found an online shopping platform that delivers so quickly. Moreover, a marketing project on shopping malls by Mrinmoy Chaudhury states that 51% of individuals enjoy the shopping mall environment.  Other factors in which makes a shopping mall so attractive to the customer is: location, mall layout, ambience, commercial concept, and availability in parking space.

Unless you are experienced at mall and retail commercial design you would need the expertise of professional services of the highest quality to achieve the elements that make for a successful shopping mall. DSD Groupe Design offers such services. Specialized since 1981 in shopping center design and development; DSD Groupe Design’s  mission is to drive profitability from commercial retail stores and restaurants, by providing highly innovative design concepts and by sharing extensive know-how in retail business development and branding.

On advantage that we build-in in all our retail designs is the Customer Experience and Perception Quality. How best can the customer identify his objective of a Shopping Trip? Is the Environment pleasing? Can the customer with one glance see that is in the Right Spot to make a purchasing decision? It facilitate these elements, we at DSD Groupe Design make the store Attractive, we make it «Easy-to- Read» at a glance» we put in place elements that will entice the customer to move and navigate in the store with the feeling that «YES, this looks like the place that will make my purchasing decision easy and pleasant». We put in place all the sensorial elements to gain this advantage for our clients. Isn’t making Shopping an easy and pleasant experience with a human touch and the voice of expert advise a huge PLUS, over frustrating hours navigating the web, having to elude Pop-Up screens, «frozen» pages, «wrong re-directions» and no one to ask for an advise? How can you «feel» the quality of that cashmere sweater and fine cotton shirt? Touching it and feeling the fabric is one of the best selling factors for such a product. It just sells itself. No an easy task to achieve this online. As humans we still value the «touching» as a major need for our being.

Yes indeed, that is why although online shopping will still grow very much in the future, the Brick & Mortar« Shopping Experience will last for many more decades.

DSD Groupe Design unified approach from pre-project feasibility studies to Concept creations, as well as Design Detailing, Working Drawings and Design Management during work execution helps you to create space with the lingering ingredients of flare and success.

Visit to see more about our shopping center projects here.

How a Well-Planned Store Design Can Avoid Shrinkage

Store planning and design addresses more than one issue when it comes to securing the retailer from unforeseen sources of revenue loss due to shrinkage (a reduction in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud).

For example, Interior Designers specializing in jewellery store, such as DSD Groupe Design is, have pretty much perfected the art of protecting themselves from criminal activity by designing showcases that have solid laminated glass (which stays in place when broken) and which is the toughest to break through to steal merchandise. Secondly small pen-sized cameras monitor not only the store interior back «look-back» at people viewing the storefront display windows. Where showcase glass access door are accessible, special perimeter metal trim in the interior part of the door prevent prying jewellery such as chains, through the gap between the glass door and the showcase frame.

This in addition to techniques to secure the stores perimeter and the empty ceiling space which can be equipment with sensor moving «eye» that releases a «white cloud» in the ceiling space making it impossible for an intruder to see anything. This is but one example of the various techniques that DSD Groupe Design integrates in their projects.

But if we digress from the technical parts of the subject, there is another important element that the Interior Designer is careful about, while designing a store such as Apparel or Linens stores. That is to create specific displays for wall and floor racks that oblige the retailer to keep the merchandise in a confined area. Another technique is to make store designs with fixed sequential visual repetition, which translates to the eye an orderly manner to display and discourages «messing it up». Now why all this comes to the discussion for the blog?

Caroline Cardone illustrates that “criminals often sought stores with chaotic, over packed aisles or crowded, cramped spaces because they offer good camouflage.”

Visible aisles, staff near the exit, mirrors, cameras and locked displays are a criminal’s kryptonite.

Retailers cannot stop shoplifting indefinitely; on the other hand retailers can help deter shoplifting. In my many years of experience the easiest way for retailers to discourage theft in a store is by taking away opportunities to steal. A little thought into the store’s layout and design can prevent theft before a loss occurs. Below lists four simple ways retailers can reduce becoming a victim of shoplifting:

1. Place sought off products behind locked displays and counters where they provide reduced opportunity for shoplifters to grab and dash.

2. Design store layout so customers must pass the register area and staff to exit the store.

3. Arranging aisles properly can make a retail store less appealing to those who would steal; keep aisles wide, well-lit, clear and clean.

4. Use mirrors and camera systems to eliminate blind spots in corners that may be hidden.

While a certain amount of shoplifting is unavoidable, how a store’s layout is organized can drastically eliminate inventory loss through theft. DSD Group Design knows interior design and specializes in commercial retail space design and development, client image and branding management. Leveraging over 35 years of experience in commercial design; DSD listens to your needs and works with you turning your retail space into a stunning showroom that captures the essence of your brand and can help combat the menace of shoplifting.

Welcome to the New DSD Groupe Design Blog!

I’ll be honest with you when I took the decision to write a blog about my interior design agency and our work, I was a bit intimidated.  As with anything new it takes some time to grow on you.  There are many ways that we can express ourselves creatively. Some of us pick up a paint brush, or use clay or glass, others put pen to paper or in my case, fingers to a keyboard.  During my career, I have literally seen it all. I don’t think I can say that I’ve done it all yet but I’m trying.

DSD Groupe Design specializes in commercial restaurant and retail space design and development, client image and branding management. We offer more than retail design services.  We help our clients brand and increase sales in their stores and restaurants through the most effective marketing tool they have at their disposal, their physical premises. I am very detail oriented and I work hand-in-hand with my client to plan the design concept that will work best in the specific market and for that specific product. I am a bit of trailblazer; I designed the first restaurant in Canada to be entirely illuminated with LED lighting.

After 30 years in the business and thousands of projects in retail design and store planning, DSD Groupe Design’s creative design team has surpassed its clients’ objectives with original, unique concepts that are geared to increasing sales for their clients and permit business expansion opportunities. We’ve won many awards, including the International Council of Shopping Centre’s prestigious Maple Leaf Award and the VMSD+ Institute of Store Planners Awards won by Orly Jewelers stores.  But what’s really important is that we have many satisfied customers.

So welcome to our new blog! We’ll talk about everything that’s related to retail and restaurant interior design. You’re comments and suggestions are always welcome.