Brick & Mortar Shopping or On-Line Shopping?

Thinking of buying a present, do you go to the mall or shop online?

In today’s fast paced society and with the increase use of technology and online shopping more and more people are skipping a trip to the mall for a fast online experience. Although, with this being mentioned and true there are plenty of individuals who still enjoy and even prefer going to the mall to search for that perfect something. These individuals have not given up the shopping mall experience because they believe that shopping for a present at their local shopping centre is as much fun if not more exciting than clicking an item into a shopping cart and waiting for its arrival by post.

A shopping mall by definition includes one or more buildings/retail stores forming a complex of shops representing merchandisers and providing the shopper with a variety of choices. The layout must provide the shopper a feeling of comfortability with interconnecting walkways enabling visitors to easily walk from unit to unit. Shopping malls also include a parking area, food court, kiosks and some also make room for an arcade.

Looking at the industry market we will continue to see a rise in shopping center performance right here in Canada. “By 2004, however, these performance rates converged at roughly U.S.$380 per square foot, and Canadian malls as a whole have, on average, been outperforming their U.S. counterparts by an increasing margin ever since… Canadian productivity levels per square foot continue to rise.  In 2011, Canadian malls were almost 50% more productive on a ($U.S.) sales per square foot basis.

So then what exactly makes a shopping mall successful? And, what makes a shopping mall so wonderful and exciting that people want to visit to see newest trends or quickly rush in to buy a last minute present rather than shop surfing the internet? Well, if you need a present within the hour I am assuming the mall is your best bet because I have yet found an online shopping platform that delivers so quickly. Moreover, a marketing project on shopping malls by Mrinmoy Chaudhury states that 51% of individuals enjoy the shopping mall environment.  Other factors in which makes a shopping mall so attractive to the customer is: location, mall layout, ambience, commercial concept, and availability in parking space.

Unless you are experienced at mall and retail commercial design you would need the expertise of professional services of the highest quality to achieve the elements that make for a successful shopping mall. DSD Groupe Design offers such services. Specialized since 1981 in shopping center design and development; DSD Groupe Design’s  mission is to drive profitability from commercial retail stores and restaurants, by providing highly innovative design concepts and by sharing extensive know-how in retail business development and branding.

On advantage that we build-in in all our retail designs is the Customer Experience and Perception Quality. How best can the customer identify his objective of a Shopping Trip? Is the Environment pleasing? Can the customer with one glance see that is in the Right Spot to make a purchasing decision? It facilitate these elements, we at DSD Groupe Design make the store Attractive, we make it «Easy-to- Read» at a glance» we put in place elements that will entice the customer to move and navigate in the store with the feeling that «YES, this looks like the place that will make my purchasing decision easy and pleasant». We put in place all the sensorial elements to gain this advantage for our clients. Isn’t making Shopping an easy and pleasant experience with a human touch and the voice of expert advise a huge PLUS, over frustrating hours navigating the web, having to elude Pop-Up screens, «frozen» pages, «wrong re-directions» and no one to ask for an advise? How can you «feel» the quality of that cashmere sweater and fine cotton shirt? Touching it and feeling the fabric is one of the best selling factors for such a product. It just sells itself. No an easy task to achieve this online. As humans we still value the «touching» as a major need for our being.

Yes indeed, that is why although online shopping will still grow very much in the future, the Brick & Mortar« Shopping Experience will last for many more decades.

DSD Groupe Design unified approach from pre-project feasibility studies to Concept creations, as well as Design Detailing, Working Drawings and Design Management during work execution helps you to create space with the lingering ingredients of flare and success.

Visit to see more about our shopping center projects here.

How a Well-Planned Store Design Can Avoid Shrinkage

Store planning and design addresses more than one issue when it comes to securing the retailer from unforeseen sources of revenue loss due to shrinkage (a reduction in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud).

For example, Interior Designers specializing in jewellery store, such as DSD Groupe Design is, have pretty much perfected the art of protecting themselves from criminal activity by designing showcases that have solid laminated glass (which stays in place when broken) and which is the toughest to break through to steal merchandise. Secondly small pen-sized cameras monitor not only the store interior back «look-back» at people viewing the storefront display windows. Where showcase glass access door are accessible, special perimeter metal trim in the interior part of the door prevent prying jewellery such as chains, through the gap between the glass door and the showcase frame.

This in addition to techniques to secure the stores perimeter and the empty ceiling space which can be equipment with sensor moving «eye» that releases a «white cloud» in the ceiling space making it impossible for an intruder to see anything. This is but one example of the various techniques that DSD Groupe Design integrates in their projects.

But if we digress from the technical parts of the subject, there is another important element that the Interior Designer is careful about, while designing a store such as Apparel or Linens stores. That is to create specific displays for wall and floor racks that oblige the retailer to keep the merchandise in a confined area. Another technique is to make store designs with fixed sequential visual repetition, which translates to the eye an orderly manner to display and discourages «messing it up». Now why all this comes to the discussion for the blog?

Caroline Cardone illustrates that “criminals often sought stores with chaotic, over packed aisles or crowded, cramped spaces because they offer good camouflage.”

Visible aisles, staff near the exit, mirrors, cameras and locked displays are a criminal’s kryptonite.

Retailers cannot stop shoplifting indefinitely; on the other hand retailers can help deter shoplifting. In my many years of experience the easiest way for retailers to discourage theft in a store is by taking away opportunities to steal. A little thought into the store’s layout and design can prevent theft before a loss occurs. Below lists four simple ways retailers can reduce becoming a victim of shoplifting:

1. Place sought off products behind locked displays and counters where they provide reduced opportunity for shoplifters to grab and dash.

2. Design store layout so customers must pass the register area and staff to exit the store.

3. Arranging aisles properly can make a retail store less appealing to those who would steal; keep aisles wide, well-lit, clear and clean.

4. Use mirrors and camera systems to eliminate blind spots in corners that may be hidden.

While a certain amount of shoplifting is unavoidable, how a store’s layout is organized can drastically eliminate inventory loss through theft. DSD Group Design knows interior design and specializes in commercial retail space design and development, client image and branding management. Leveraging over 35 years of experience in commercial design; DSD listens to your needs and works with you turning your retail space into a stunning showroom that captures the essence of your brand and can help combat the menace of shoplifting.